It all began in 2005... At the time, bed linen and towels that I could find and afford were somehow all such cheap designs and of average or very poor quality. All the gorgeous, high-quality ones I loved were only to be found in the designer departments and of course, with the designer label came the snooty sales assistant and the high price tag! I did fall in love with John Lewis range on towels and I decided that I would create a range that would simply be so much more superior.
So I set on a mission to create a company that specialised in supplying luxurious, quality , but most of all ethically sourced items for the home that were affordable. In addition, a company that made its customers feel welcome and provided a shopping experience that was second to none.
Today, the company that began its life as a small online retailer has become one of the UK's leading importer's of towels that have been ethically sourced.
I work with supplier's and ensure all the items are ethically sourced and of the highest standard.
All our products are supplied directly from the mills that supply John Lewis Partnership and our current towel range includes the current John Lewis Modal Bathsheets.
I firmly believe that our founding values have made us what we are today. And most importantly, while we continue to deliver these values, our customers have come to know and trust us enough to return time and time again.
I am delighted that you choose to shop with us and I am still as passionate, if not more, about the quality of our products as I was when it all began.
Contact us today for information on any of our products.
At the heart of our product range remains essentials for the linen cupboard , luxury towels with some signature colour pieces introduced from season to season. After many years in the linen business there is very little we haven't tried and tested, but in reality it is pretty simple. We only use high quality cotton and fine yarn, we insist on impeccable finishing and we never forget the important little details that make our products so special.
We have everything you need to create a beautiful home with fantastic quality at really affordable prices. Please ask about our ethically sourced range of bed linen.