Supima® cotton from ELLIE ROTHCHILDS is a beautifully soft and highly absorbent type of cotton. Strong and durable, Supima® cotton retains its softness and colour for longer, so it's the perfect choice for the ELLIE ROTHCHILDS luxury towels.

This extra-long fibre cotton has a softer, smoother feel with a rich lustre. It is up to 45% stronger, ensuring a towel that is durable and less prone to piling, while its lasting vivid colour comes from fine fibres and excellent absorbency of dyes.